You Asked, We Lightened. Enjoy the same super strong, market leading construction from Bluefin with 20% less weight and 22% more deckpad.
Holds Up To 28PSI Strong Market Leading Construction
10 Years Of SUP Evolution All In One Board
All-Inclusive Package Everything You Need to Get Started
The Most Durable ISUP On The Market
Our inflatable stand-up paddleboards are renowned for their unrivalled durability, setting the standard in the industry. To solidify our claim, we embarked on the ultimate endurance test, pushing the boundaries of durability and performance.
The SUP That Adapts to You
The stable yet responsive design of the Cruise makes it the perfect all-rounder, offering effortless balance for beginners and dynamic control for progressing paddlers.
The larger deckpad size for maximum comfort on the water, but also give you plenty of space on the SUP.
Lightweight yet strong ESL construction offers reliable rigidity and stability. Tested to the max holding 28PSI.
Built with the versatility of an all-round board with the efficiency of the touring profile.
The re-engineered rear kick bar provides you with a raised surface for improved foot leverage. Allowing quick pivot turns and step-back maneuvers.
The streamlined yet rounded nose cuts smoothly through water, enhancing glide and maneuverability for effortless paddling
SUP Warranty
Cruise Boards Sold
Max Pressure
Max User Weight
Dive In Take A Closer Look
Each paddle board is thoughtfully crafted with versatility and convenience in mind, every detail enhances your paddleboarding adventure. From kayak-ready fittings to built-in mounts and storage solutions, experience quality down to the smallest feature.
Complete With Premium Accessories
Dual Action Pump
Inflate your paddleboard twice as fast with our dual-action SUP pump, designed for effortless inflation and quick deflation.
New Ultra Durable Paddle
Glide through the water with our lightweight aluminum SUP paddle, offering durability, adjustable length, and a comfortable grip.
SUP Backpack
Carry your paddleboard with ease using our durable SUP backpack, featuring padded straps and spacious compartments for all your gear.
New Bottle Holder
Keep your drink close with our neoprene bottle holder — it suctions securely to your SUP, so hydration is always within reach. Simple, sturdy, and designed to stay put while you paddle.
New US Surf Fin
Enhance your board’s stability and tracking with our high-performance US Box fin, built for easy installation and smooth paddling.
Repair Kit
Keep your adventures going with our SUP repair kit, equipped with essential patches and adhesive for quick and reliable board fixes.
Ankle Leash
Stay connected and in control with our premium ankle leash, designed for a secure, comfortable fit and tangle-free movement on the water.
Engineered for Performance
The advanced construction of the Cruise n delivers unmatched durability, stability, and performance.
- Internal Railtape – High-pressure laminated, heat-pressed seam for an airtight, waterproof seal.
- Outer Railtape – Extra-wide, reinforced shell for superior durability in high-wear areas.
- Surface Weave – Ultra-high definition weave increases rigidity and strength.
- Airlock Seal – Advanced dual-welded seal ensures zero air loss.
- Structural Weave – High-density weave seamlessly integrated into a durable laminate.
- Outer Shell – Exceptionally robust, waterproof layer for maximum longevity.
- Deckpad – Precision-pressed at 180psi for a flawless bond and vibrant color.
Award Winning Design
Recognised by industry leaders for its exceptional balance of innovation, quality, and versatility.
Bestselling SUP
Our most popular board, trusted by thousands of paddlers worldwide for its unbeatable all-round performance.
Loved By Experts
Rigorously tested by professional paddlers to ensure top-tier performance, stability, and durability in all conditions.
Over 5000
5-star reviews
Stand Up Paddleboard World"This board offers amazing value for money and I can personally guarantee you that for this money you will not be able to get a better board."
StandUpPaddling.org"The Bluefin Cruise stands as one of the best inflatable paddle boards available on the market today"
SUP Board Guide"Fantastic, consumer friendly kit that offers great value given the performance and quality of the SUP and accessories."
Watersportspro"The Bluefin Cruise is a great value beginner paddleboard package that comes with everything you need to have a lot of fun on the water."
Inflatable BoarderThe Cruise 10’8 blends stability and ease of use with a large kit of accessories perfect for any new paddle boarder.
Next-Level Grip And Control
The Cruise’s Crocodiamond deck pad offers superior grip and comfort, ensuring stability in all conditions. Its textured, thermosealed surface enhances traction and resists peeling or water damage for long-lasting durability.
For sharper turns and better maneuverability, the integrated kickpad allows quick weight shifts, making step-back turns effortless. Designed for all-round performance, the Cruise’s deck pad and kickpad deliver confidence and control on every adventure.
Versatile Fin, Seamless Steering
US Fin Box
The Cruise SUP features a universal US fin box, letting you easily swap or upgrade your fin for better performance as you progress. Its flexible design ensures compatibility with a wide range of fins.
Surf Fin
The surf fin improves stability and tracking, helping you stay on course with minimal effort. Its curved design reduces drag, making paddling smoother across calm waters and small waves.
Single Fin Configuration
With a single fin configuration, the Cruise SUP glides effortlessly while maintaining great speed and control. This setup minimises drag, making turns smooth and paddling more efficient.
Cruise Into Conservation
Choosing the Bluefin Cruise means more than just great paddling—it’s a choice for the planet. For every paddleboard sold, we plant a tree, restoring forests and promoting a healthier environment.
Built to last for years, the Cruise helps reduce waste, unlike cheap paddle boards that end up in landfill. Plus, we're cutting back on plastic, switching to paper-based packaging where possible.
Our All-Round SUPs Compared
