The Evolution Range Is Here!

Blue Original Cruise Inflatable Paddleboard

Sale price€449,99Regular price €699,99

You Asked, We Lightened. Enjoy the same super strong, market leading construction from Bluefin with 20% less weight and 22% more deckpad.

Buy Now

The Most Durable ISUP On The Market

Our inflatable stand-up paddleboards are renowned for their unrivalled durability, setting the standard in the industry. To solidify our claim, we embarked on the ultimate endurance test, pushing the boundaries of durability and performance.

The SUP That Adapts to You

The stable yet responsive design of the Cruise makes it the perfect all-rounder, offering effortless balance for beginners and dynamic control for progressing paddlers.

5Year

SUP Warranty

50K +

Cruise Boards Sold

28PSI

Max Pressure

150KG

Max User Weight

Dive In Take A Closer Look

Each paddle board is thoughtfully crafted with versatility and convenience in mind, every detail enhances your paddleboarding adventure. From kayak-ready fittings to built-in mounts and storage solutions, experience quality down to the smallest feature.

Complete With Premium Accessories

Dual Action Pump

New Ultra Durable Paddle

SUP Backpack

New Bottle Holder

New US Surf Fin

Repair Kit

Ankle Leash

Engineered for Performance

The advanced construction of the Cruise n delivers unmatched durability, stability, and performance.

  1. Internal Railtape – High-pressure laminated, heat-pressed seam for an airtight, waterproof seal.
  2. Outer Railtape – Extra-wide, reinforced shell for superior durability in high-wear areas.
  3. Surface Weave – Ultra-high definition weave increases rigidity and strength.
  4. Airlock Seal – Advanced dual-welded seal ensures zero air loss.
  5. Structural Weave – High-density weave seamlessly integrated into a durable laminate.
  6. Outer Shell – Exceptionally robust, waterproof layer for maximum longevity.
  7. Deckpad – Precision-pressed at 180psi for a flawless bond and vibrant color.

Award Winning Design

Recognised by industry leaders for its exceptional balance of innovation, quality, and versatility.

Bestselling SUP

Our most popular board, trusted by thousands of paddlers worldwide for its unbeatable all-round performance.

Loved By Experts

Rigorously tested by professional paddlers to ensure top-tier performance, stability, and durability in all conditions.

Over 5000 5-star reviews

Stand Up Paddleboard World

"This board offers amazing value for money and I can personally guarantee you that for this money you will not be able to get a better board."

StandUpPaddling.org

"The Bluefin Cruise stands as one of the best inflatable paddle boards available on the market today"

SUP Board Guide

"Fantastic, consumer friendly kit that offers great value given the performance and quality of the SUP and accessories."

Watersportspro

"The Bluefin Cruise is a great value beginner paddleboard package that comes with everything you need to have a lot of fun on the water."

Inflatable Boarder

The Cruise 10’8 blends stability and ease of use with a large kit of accessories perfect for any new paddle boarder.

Next-Level Grip And Control

The Cruise’s Crocodiamond deck pad offers superior grip and comfort, ensuring stability in all conditions. Its textured, thermosealed surface enhances traction and resists peeling or water damage for long-lasting durability.

For sharper turns and better maneuverability, the integrated kickpad allows quick weight shifts, making step-back turns effortless. Designed for all-round performance, the Cruise’s deck pad and kickpad deliver confidence and control on every adventure.

Versatile Fin, Seamless Steering

US Fin Box

The Cruise SUP features a universal US fin box, letting you easily swap or upgrade your fin for better performance as you progress. Its flexible design ensures compatibility with a wide range of fins.

Surf Fin

The surf fin improves stability and tracking, helping you stay on course with minimal effort. Its curved design reduces drag, making paddling smoother across calm waters and small waves.

Single Fin Configuration

With a single fin configuration, the Cruise SUP glides effortlessly while maintaining great speed and control. This setup minimises drag, making turns smooth and paddling more efficient.

Cruise Into Conservation

Choosing the Bluefin Cruise means more than just great paddling—it’s a choice for the planet. For every paddleboard sold, we plant a tree , restoring forests and promoting a healthier environment.

Built to last for years, the Cruise helps reduce waste, unlike cheap paddle boards that end up in landfill. Plus, we're cutting back on plastic, switching to paper-based packaging where possible.

Our All-Round SUPs Compared